Customer Experience Management Market: Size, Share, Trends, Current and Future Analysis

 According to a research report "Customer Experience Management Market Forecast by Component (Solutions, Services), Touchpoint, Deployment Type, Organization Size, Vertical (Travel and Hospitality, BFSI, Retail, Healthcare, IT and Telecom), and Region - Global Forecast to 2026" published by MarketsandMarkets, the global Customer experience management Market size to grow from USD 9.5 Billion in 2021 to USD 16.9 Billion by 2026, at a Compound Annual Growth Rate (CAGR) of 12.3% during the forecast period. CEM has changed the way organizations interact with their employees and customers. It provides insights for day-to-day decision-making, thereby resulting in enhanced operational efficiency, optimized business outcomes, and increased customer satisfaction. The transformation enables innovation and creativity in a particular domain, rather than simply improving and supporting traditional methods. CEM is rapidly gaining traction as enterprises seek solutions, technologies, and platforms to transform operating processes and business models. For example, online services are now firmly established in the banking and financial sectors, resulting in the proliferation of online activities and websites.

The services to record a higher growth rate during the forecast period

In the customer experience management market by component, the services is expected to record a higher growth rate during the forecast period. The overall services segment has a major influence on the customer experience management market’s growth. These services assist end users in reducing overall costs, increasing overall revenues, and improving business performance. With the help of these services, organizations can track, evaluate, and analyze the requirements of their business to make better-informed decisions.

Large Enterprises are expected to hold a larger market share during the forecast period

By Organisation size, large enterprises are expected to hold the largest market size during the forecast period, as compared to SMEs. Large enterprises deploy CEM solutions to enhance their CE and satisfaction. Large enterprises encompass distributed data related to customers scattered across different departments and are, hence, opting for cloud-based CEM solutions to gain valuable insights from this data. The adoption of CEM solutions helps large enterprises enhance customer interaction and loyalty. Large enterprises are keen on investing in new and latest technologies such as artificial intelligence (AI), big data, and machine learning to automate the customer engagement process.

Cloud deployment mode is expected to have a higher growth rate during the forecast period

By Deployment Mode, cloud is expected to have a higher growth rate in 2021, comapared to on-premises deployment mode. Cloud-based CE solutions are preferred over traditional systems as they are effective and compatible in addressing the rising level of customer expectations. Besides reducing costs associated with upgrading and updating CE solutions, cloud deployments also help organizations integrate technologies to provide a better CE to their customers.

Healthcare sector is expected to have a higher growth rate during the forecast period

By Verticals, Healthcare sector is expected to have a higher growth rate during 2021-2026. In the healthcare vertical, consumer expectations and demographics evolve and influence the desire to seek more detailed information about their health. A great difficulty comes when there is a mismatch between the different communication channels consumers use and the limited ways with which healthcare organizations can interact with customers. Many consumers expect a different experience and set of interactions with their health care providers than they have in the past, and this is a fact across age groups and customer segments. If health care providers do not completely use the customer-driven encounters, they can be at a high risk of losing their market share.

North America to hold the largest market size duringthe forecast period

North America is expected to hold the largest market size in the global customer experience management market during the forecast period. The region constitutes developed economies, such as the US and Canada, which have fairly adopted the latest instruments in domains such as customer data analytics and real-time reporting, besides incorporating advanced technologies such as machine learning and AI; this makes organizations in these economies excel in the customer experience management market space. North America is a front-runner when talking about digital advancement and technology adoption.

The key and emerging market players in the customer experience management market include Adobe (US), IBM (US), Oracle (US), Avaya (US), Nice (Israel), Nokia (Finland), SAP (Germany), OpenText (Canada), Tech Mahindra (India), Verint Systems (US), Zendesk (US), Teradata (US), Sprinklr (US), Medallia (US), InMoment (US), SAS (US), Clarabridge (US), Sitecore (US), NGDATA (Belgium), Amperity (US), Mixpanel (US), Segment.io (US), ZephyrTel (US), MindTouch (US), Algonomy (US), and SoGoSurvey (US). These players have adopted several organic and inorganic growth strategies, including new product launches, partnerships and collaborations, and acquisitions, to expand their offerings and market shares in the global customer experience management market.

About MarketsandMarkets™

 

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

 

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

 

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

 

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

 

Contact:
Mr. Aashish Mehra
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA : 1-888-600-6441
sales@marketsandmarkets.com

Comments

Post a Comment

Popular posts from this blog

Metaverse in Gaming Market Growth to $119.2 Billion by 2028

  The global Metaverse in gaming market growth is projected to expand from USD 22.7 billion in 2023 to USD 119.2 billion by 2028, registering a CAGR of 39.3% over the forecast period. The Metaverse in gaming Market is fuelled by rising demand for online gaming. The substantial global in-game metaverse market suggests many consumers are familiar and comfortable with making transactions in virtual worlds, which sets the stage for more commerce (market growth) to shift towards gaming metaverse experiences. AR and VR headsets will continue to be the primary choice for immersive interactive gaming metaverse experiences for quite some time, but less intrusive technologies will become more common in the near future. Glasses-free display technologies and holographic projection is already gaining traction and will mature to become a more common gaming metaverse gateway. Download PDF Brochure@   https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=15811534 By component, hardware seg...
Read more

Market for Phishing Protection to Reach $4.1 Billion by 2028

The global market for phishing protection is projected to expand from USD 2.2 billion in 2023 to USD 4.1 billion by 2028, achieving a compound annual growth rate (CAGR) of 13.5%. Download PDF Brochure@ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=103391093 The driving force behind the rapid expansion of the phishing protection market is rooted in the persistent and adaptive nature of cyber threats, particularly the escalating sophistication of phishing attacks. Organizations are compelled to bolster their cybersecurity defenses as they grapple with the growing diversity of deceptive tactics cybercriminals employ. The prevalence of remote work arrangements and the expanding attack surface in an increasingly interconnected digital landscape further accentuate the urgency for robust phishing protection measures. The intensified regulatory landscape and the need to ensure compliance with data protection regulations fuels the demand for advanced cybersecurity solutions. In th...
Read more

Global Small Language Models Market Worth $5.45 Billion by 2032

  The Global Small Language Model Market is forecasted to rise substantially from USD 0.93 billion in 2025 to USD 5.45 billion by 2032, registering a CAGR of 28.7%. With the growing demand for domain-specific AI that prioritizes performance over computational complexity, the Small Language Model (SLM) market is gaining momentum. In contrast to Large Language Models (LLMs), SLMs are tailored for deployment on low-power devices, facilitating real-time processing and improved data privacy without a heavy dependency on cloud infrastructure. Efforts and accuracy in model compression techniques such as pruning, quantization or knowledge distillation are further growing the market. Additionally, the rising demand for privacy-focused AI models and specialized applications in sectors like healthcare, finance, manufacturing, and legal industries is driving adoption. OpenAI, Microsoft, Meta, and Cohere are among the leading technology providers that have invested heavily in scalable, flexibl...
Read more