Web Content Management Market Size, Top Emerging Trends, Growth and Business Opportunities 2026
The report "Web Content Management Market Size by Component, Solution (Standalone & Integrated), Application (Website Management, Social Media Management, Workflow Management), Deployment Mode, Vertical, and Region - Global Forecast to 2026", size to grow from USD 6.9 billion in 2021 to USD 14.3 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 15.7% during the forecast period. Various factors such as customer shift towards video-based content across the Over-The-Top (OTT) platform, and adoption of AR and VR to enable companies to modify website content are expected to drive the demand for WCM solutions and services.
COVID-19 is disrupting the world,
businesses, and economies, thus impacting the livelihood of people, their
interactions, and the way they manage their businesses. The ability to sustain
has become the new normal for enterprises as they are shifting their focus from
growth opportunities and concentrating on implementing drastic measures to
mitigate the impact of the COVID-19 pandemic. The competition among major WCM
companies is expected to be furious as most upcoming projects are on hold due
to the pandemic. Hence, several companies would fight to gain a single project.
Businesses have already started their efforts to return back to normal and are
facing multiple challenges on the customer as well as the operational side. The
pandemic has raised the importance of digital experiences, increasing the
importance of digital transformation. Vendors in the WCM market struggle to
offer users more scalable WCM systems across digital channels. Organizations
are under pressure to scale their businesses digitally and innovate faster to
respond to market demands.
The
cloud segment to grow at a higher CAGR during the forecast period
The WCM market by deployment mode
has been segmented into on-premises and cloud. The cloud segment is expected to
grow at a rapid pace during the forecast period. The high CAGR of the cloud
segment can be attributed to the availability of easy deployment options and
minimal requirements of capital and time. These factors are supporting the
current lockdown scenario of COVID-19 as social distancing, and online
purchasing of goods hit the industry and are expected to drive the adoption of
cloud-based WCM solutions and services. Highly secure data encryption and
complete data visibility and enhanced control over data in terms of location
and the real-time availability of data for extracting insights are responsible
for the higher adoption of on-premises-based WCM solutions and services.
The
services segment to grow at a higher CAGR during the forecast period
The WCM market is segmented on the
basis of components into solutions and services. The services segment is
expected to grow at a higher CAGR during the forecast period. This growth is
attributed to the growing digitalization and increasing customer shift toward
online purchases, which have made it difficult for companies to cope with the
ever-increasing volumes of customer data and extract actionable real-time
insights from the data during the pandemic.
The
integrated segment to grow at a higher CAGR during the forecast period
The WCM market is segmented on the
basis of solutions into standalone and integrated. The integrated segment is
expected to grow at a higher CAGR during the forecast period. The integrated
WCM solution is offered as a part of a suite or platform, in which WCM is
offered as a capability or feature. It is integrated with a single solution to
provide various benefits to end users. These benefits include personalization,
editing tools, document management, digital asset management, and record
retention. Users can get multiple data protection capabilities out of a single
solution.
The
managed services segment to grow at a higher CAGR during the forecast period
The WCM market is segmented on the
basis of services into professional and managed services. The managed services
segment is expected to grow at a higher CAGR during the forecast period. The
growth of the managed services segment is attributed to the provision of
technical expertise. These services help companies enhance their focus on core
business processes.
The
consulting services segment to grow at a higher CAGR during the forecast period
The WCM market is segmented on the
basis of professional services into consulting, training, support, and
maintenance, and system integration and implementation. The consulting services
segment is expected to grow at a higher CAGR during the forecast period. The
growth can be attributed to highly technical consultants helping businesses
create the right content strategy for moving toward the digital transformation
initiative or finding the best-fit approach.
The
SMEs segment to grow at a higher CAGR during the forecast period
The WCM market is segmented on the
basis of organization size into large enterprises and SMEs. The SMEs segment is
expected to grow at the highest CAGR during the forecast period. The growth can
be attributed to the growing need to enhance business processes, reach new
customers, and stay competitive and control their spending. The increasing
shift of customers toward online platforms is creating the challenge for
companies to create attractive website content. This is one of the major
factors encouraging the adoption of WCM solutions and services among SMEs.
The
social media management segment to grow at a higher CAGR during the forecast
period
The WCM market is segmented on the
basis of applications into website management, workflow management, document
management, social media management, access control, content scheduling/
deployment, workflow optimization, and others (content syndication, content
virtualization, multi-site management, and customer engagement). Social media
management segment is attributed to grow at a higher CAGR during the forecast
period. The growth can be attributed owing to the rising need of companies to
manage the online presence on different social media platforms by creating,
publishing, and analyzing user posts.
Among
verticals, the media and entertainment segment is expected to account for the
largest market size during the forecast period
The WCM market is segmented on
verticals into media and entertainment, healthcare and life sciences, retail
and eCommerce, IT and Telecom, BFSI, government, travel and hospitality,
education, and other verticals (energy and utilities, manufacturing, and transportation
and logistics). The media and entertainment vertical is expected to account for
the largest market size during the forecast period. The growth of the vertical
is due to the rise in the demand for WCM solutions and services across media
and entertainment firms to provide more personalized content across different
OTT platforms for better customer experiences. Moreover, the healthcare and
life sciences vertical is expected to grow at the highest CAGR during the
forecast period. The need to maintain patient records and improve patient care
in real-time across different channels drives the adoption of WCM solutions and
services. Moreover, demand for enhanced patient experiences and quality care
for personalized treatments in real-time to drive the WCM market growth among
healthcare and life sciences vertical.
North
America to hold the largest market size during the forecast period
North America is the largest
revenue contributor to the global WCM market. The region is witnessing
significant developments in the WCM market. Many WCM providers are adopting
various growth strategies to strengthen their positions in the market. The US government
has provided support by promoting an ideal environment for research and
innovation, leading to advancements in various fields of science and
technology. APAC has witnessed the advanced and dynamic adoption of new
technologies and is expected to record the highest CAGR during the forecast
period. The growing awareness for companies to edit images, videos, and
content in real-time to make faster business decisions in key countries, such
as China, India, and Japan, is expected to fuel the adoption of WCM solutions
and services. The commercialization of AI and ML technology, giving rise to
generate real-time data, and the need for further advancements to leverage its
benefits to the maximum are expected to drive the adoption of WCM solutions and
services in the region.
Major vendors in the global WCM
market include include include Adobe (US), Microsoft (US), Oracle (US),
OpenText (Canada), RWS (UK), Progress (US), Upland Software (US), RWS (UK),
HubSpot (US), HCL (India), e-Spirit (US), Sitecore (US), Kentico (Czech Republic),
Frankly Media (US), Duda (US), Agility (Canada), GX Software (Netherlands),
Solodev (US), Siteglide (UK), Amplience (England), Contentful (Germany),
Contentstack (US), Storyblok (Austria), Brandcast (US), Webflow (US), Bynder
(Netherlands), Docsie (Canada), GraphCMS (Germany), Pantheon (US), and Strapi
(France).
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